10. juin 2025Transactions & cas

Kellerhals Carrard advises DRS Investment on acquisition of majority stake in the factory Group

We congratulate DRS Investment SE on the acquisition of a controlling interest in the newly formed factory group – a merger of Germany’s VIGNOLD Group and Swiss marketing service provider The Factory. The factory group delivers “Creative Performance Production at Scale”: a technology-driven, AI-enhanced production model supported by over 150 specialists across six countries, enabling the fast, consistent, cross-channel creation of marketing content for all distribution platforms (online, web, point of sale, etc.).

Kellerhals Carrard is pleased to have advised DRS Investment SE on all Swiss legal matters involved in the transaction of The Factory, including the purchase agreement and acquisition finance matters under the lead of Nicolai Nuber (Partner) with the dedicated team members Céline Schmid (Senior Associate, Employment), Kevin MacCabe (Senior Associate, Acquisition Finance) and Norbert Schenk (Senior Associate, Corporate).

We wish the factory group lots of success in the implementation of their mission and extend a special thanks Matthias Schneck and Andreas Spiegel from DRS Investment, to Massing Werner as lead counsel of the deal, and to VDMA for their support on the South African side.