𝗚𝗿𝗼𝘂𝗽 𝗯𝗼𝗼𝗸𝗶𝗻𝗴𝘀 𝗮𝗿𝗲 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝘀𝗼𝘂𝗿𝗰𝗲𝘀 𝗶𝗻 𝘁𝗿𝗮𝘃𝗲𝗹 — 𝗮𝗻𝗱 𝘀𝘁𝗶𝗹𝗹 𝗵𝗮𝗻𝗱𝗹𝗲𝗱 𝗺𝗮𝗻𝘂𝗮𝗹𝗹𝘆 𝗯𝘆 𝗲𝗺𝗮𝗶𝗹.
Despite the broader digitization of travel, group and B2B bookings remain largely a manual process. Requests arrive in unstructured formats, requiring staff to interpret details, check availability, apply negotiated rates, and build custom responses — one email at a time. Lobby is fixing that.
The Zurich-based startup, founded in 2025 by Romy Abbrederis, Alex Mugrauer, and Muhammad Abdullah, has built an AI platform that automates exactly this exact workflow — interpreting inbound requests, assembling offers in real time, and managing the downstream booking and modification process across hotels, event venues, and other travel providers. Rather than replacing travel brands, Lobby plugs into them.
Lobby has raised 𝗨𝗦𝗗 𝟮.𝟮 𝗺𝗶𝗹𝗹𝗶𝗼𝗻, led by Founderful.
Kellerhals Carrard advised Lobby on all legal aspects of this transaction.
𝗧𝗵𝗲 𝗞𝗖 𝗖𝗼𝗿𝗲 𝗧𝗲𝗮𝗺 𝘄𝗮𝘀 𝗰𝗼𝗺𝗽𝗼𝘀𝗲𝗱 𝗼𝗳:
Dario Silberschmidt, Lead (Partner, Corporate / M&A)
Marine Jorio (Associate, Corporate / M&A)
Melissa Wiss (Paralegal)
Kerim Tbaishat (Partner, Tax)
Warm congratulations to Romy Abbrederis, Alex Mugrauer, and Muhammad Abdullah, and to the team at Founderful on this milestone.
