How can companies protect themselves against greenwashing accusations?

There are currently various endeavours by different players to avoid greenwashing.  

In contrast to other countries, Swiss law does not recognise the status of "sustainable company". However, in September 2023, a parliamentary initiative was submitted to introduce an optional legal status of "sustainable company" for Swiss SMEs.  

Our ESG Desk co-heads, Isabelle Romy, Jean-Luc Chenaux & Henry Peter, explain in the Corriere del Ticino, the NZZ and Le Temps, how Swiss companies can protect themselves against greenwashing accusations.