ESG Desk Newsletter: Avoiding climate-washing, key points for practice
When does “climate-friendly” become misleading?
Statements such as “CO₂-neutral”, “net-zero” or “sustainable” are increasingly under scrutiny. With the recent implementation guidance published by the Swiss Federal Office for the Environment (FOEN), the legal framework around climate-related claims has become stricter, but also clearer.
What does this mean in practice?
- Which claims are still permissible — and under what conditions?
- How much, can companies rely on carbon offsetting, if at all,?
- What level of evidence and transparency is required to support climate-related statements and marketing claims?
- What are the legal and reputational risks if these claims are challenged?
In our latest ESG Desk newsletter, we break down the key takeaways of the new FOEN guidance and outline practical considerations for when making climate-related declarations.
👉 Read the full newsletter (available in EN / FR / DE):