Who owns the sports marketing rights? Guest commentary for the NZZ
Jean-Pierre Morand and Robin Juchler have penned a guest commentary for the NZZ, looking at the world of sports marketing rights.
In the light of the FIS attempts to market the Ski World Cup centrally, the ECJ’s ruling on the Euro-pean Super League and the debate about the marketing rights of the Bundesliga, Jean-Pierre Morand and Robin Juchler discuss whether reve-nues from sport should be distributed more fairly and transparently.